Thank you so much for providing the promotional email. It is my pleasure to assist you today.
This offer is an example of a targeted promotion. A targeted promotion is one where, by its very nature, the benefits are offered only to a pre-selected group of accounts. The criteria for being offered a promotion such as this one varies by the parameters of the promotion being offered. For example, in some cases, account activity may be only one of many areas considered. Sometimes there is just a random pull of accounts to simply 'test the waters.' Many other factors, such as the duration of a membership with us, can also play a part in the selection process. Because of the parameters surrounding the selection process for the promotion you inquired about, your account was not selected to receive this promotion.
We did not do this to be unfair to any of our members, but we also realize that some offers will be viewed as being 'better' than another overall once the word gets out. Overall, Starwood Preferred Guest creates and develops offers like this because it best meets our goal of better understanding what drives member loyalty. The more we understand that, the better it enriches the program for every member. As our program becomes stronger, it allows us to maintain the level of service and value of benefits to which our members have become accustomed.
I apologize for any inconvenience or disappointment you may feel at not being included in this promotion, but it is one whereby an account must have been pre-selected in order to participate. I hope this helps you to understand these promotions and the selection process a little better and that it alleviates some of the concerns you may have had previously. Please be assured we appreciate your patronage of Starwood Hotels & Resorts Worldwide and your participation in the Starwood Preferred Guest program.
We hope to welcome you to one of our participating properties in the near future.