发3篇明天课前的阅读资料，Microsoft Search 是必读，另两篇是选读。我读完了，可还是不知怎么回答明天要讨论的问题，哪位TX有兴趣，也读读，讲讲你的想法。|
Please read the following required case study, "Microsoft's Search", and be prepared to discuss the questions below on Monday:
1. How has Microsoft responded to competitive threats and opportunities in the past? What patterns are apparent, and what is your evaluation of them?
2. How large is Microsoft’s competitive disadvantage in Internet search and search-related advertising in 2008? If the industry maintains its current trajectory, how will Microsoft’s disadvantage potentially evolve over time?
3. Why is Microsoft pursuing the market for search and search-related advertising?
4. What options do Microsoft’s key executives in this arena—Messrs. Nadella, Girotto, and Flake—have, and which one would you recommend? Why this one?
Shaping Strategy in a World of Constant Disruption.pdf